Position: Manager, Consultant, Sommelier, Barista

Overall tasks completed and duties:

Simone and Customers Oxenberry Farm – McLaren Vale – South Australia

  • Successfully took-over from previous management with ongoing working routine.
  • Advised, researched and set-up new POS system to manage business operations (order mate).
  • Introduced business management into social media marketing and web marketing strategies.
  • Installed, designed and managed Oxenberry website with webshop and booking calendar.
  • Organized, set-up and managed Oxenberry Facebook page with an increase of 100% (500 organic) likes and page interaction.


  • Redesigned wine tasting experience with the dedicated procedure and adequate team training.
  • Hosted wine tastings up to 50 people.
  • Managed in-house, website and social media wine promotions.
  • Designed and managed online webshop.
  • Managed wine stock and reported monthly and yearly sales to management directors with appropriated documentation.
  • Provided professional consultation on wine marketing strategies and price strategies.


  • Redesigned café operations to fit a better team productivity and fast service requirements.
  • Provided professional consultation on food service.
  • Managed stock and food costs.
  • Created a food strategy and maintained appropriate pricing.


  • Managed every day cottage’s procedure, the customer’s communications and bookings.
  • Created and managed Airbnb account with a final 4.9 satisfaction rating and an AUD 20,000-year business managed only through the booking platform.
  • Provided consultation on Tourism Marketing strategies.


  • Oxenberry Farm Team 2017

    Hiring, training, rostering and developing staff members.

  • I have focused part of my business management studies on developing Oxenberry’s Strategy plan, Operational plan and Marketing plan.




Organised special Events: Friday night at the Berry

  • Organised and managed a series of music events (16) designed to increase venue attractivity on the local market.




Facebook Link

Airbnb page

Website page

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